35 Top Black Beauty & Wellness Influencers to Follow

One of my favorite ways to spend a relaxed Sunday afternoon is scrolling endlessly through Instagram, occasionally pausing to explore the latest rollerskating videos popping up on TikTok—there are so many talented individuals channeling their inner summer disco queens these days. Am I wasting time that could be spent on a brisk neighborhood jog? Possibly. But does it bother me? Not in the slightest—especially when you consider the incredible array of high-quality content hidden in the vast corners of the online world.

In this feature, I'm excited to highlight 35 exceptional Black beauty and wellness influencers who consistently inspire me with their creativity and expertise. These creators produce everything from striking neon makeup transformations to practical, no-cost meditation guidance and nourishing smoothie recipes designed to combat issues like stress-induced breakouts. If you're seeking a fresh dose of motivation to elevate your routines, these accounts are essential additions to your follow list.

Tennille Jenkins

Tennille Jenkins fearlessly celebrates the aging process and specializes in beauty advice tailored specifically for women over 40. Followers can look forward to a wealth of beauty and wellness recommendations, glimpses into her eco-conscious daily living and stylish home interiors, plus curated selections of her most-loved fashion items that blend comfort with elegance.

Whitney Madueke

Based in Los Angeles, Whitney Madueke has built a strong reputation as a beauty and wellness influencer, particularly through her captivating makeup tutorials shared on TikTok. She occasionally dives into hair styling ideas and nail art inspirations, while also treating her audience to casual outfit checks that showcase her personal style effortlessly.

Her content often features bold declarations like embracing more dark skin beauty representations, complete with soft glam makeup techniques, classic pincurls, and a nod to the iconic Black Barbie aesthetic.

Alissa Ashley

Alissa Ashley commands impressive audiences across both Instagram and TikTok as a dedicated beauty influencer. On Instagram, she spotlights reliable products she personally endorses, demonstrates versatile makeup applications, and proudly displays her talent for self-haircuts. Over on TikTok, she offers candid glimpses into cosmetic treatments and reveals clever beauty shortcuts that anyone can try at home.

Wendy Asumadu

Hailing from London, Wendy Asumadu captivates with her vividly colorful and energetic Instagram presence. She experiments boldly with playful makeup palettes, urging her followers to unleash their creativity in the same way. A staunch advocate for the idea that makeup ought to spark joy and experimentation, her feed is a riot of fun and self-expression.

Temiloluwa Otedola

Temiloluwa Otedola, or Temi, embodies the multi-talented creator as an actress, blogger, and content producer, with the exciting addition of impending motherhood on the horizon. Her posts deliver abundant fashion ideas—think her stunning array of 12 outfits across three weddings—alongside beauty tips and intimate windows into her partnership with her husband, Mr Eazi.

Raye Boyce

Los Angeles resident Raye Boyce transforms the everyday realities of motherhood into effortlessly stylish moments. Her diverse content spans beauty product endorsements, honest recommendations, and detailed looks at her personal self-care rituals that help her recharge amid a busy life.

Nneoma Anosike

New York City-based Nneoma Anosike shines as a model, Pilates instructor, and undeniable beauty muse. Her Instagram blends high-fashion editorial imagery with casual outfit captures, seamlessly weaving in her straightforward, approachable beauty regimens that fit any lifestyle.

Jacinda Leeloo

Jacinda Leeloo, an LA-based beauty enthusiast and artist, fills her Instagram with innovative sculptural hairstyles rooted in traditional African braiding methods. Expect vibrant eye and lip combinations alongside a constant stream of artistic inspiration that pushes creative boundaries.

Imani Randolph

Imani Randolph, a NYC model and content maker, offers a glamorous array of modeling photos, luxurious fur outerwear displays, ever-changing hairstyles, striking lip shades, and intricate eye makeup designs—truly just scratching the surface of her opulent aesthetic.

Micaéla Verrelien

Micaéla Verrelien juggles roles as a fashion, beauty, and lifestyle creator, on-air host, and co-founder of Sweet Fire Café & Studio, a vegan haven in Brooklyn featuring a café, bakery, and event venue. Her profile brims with braiding concepts, professional outfit reels, and trusted product suggestions.

Myla

Myla operates as an interior architect and content creator splitting time between London and New York City. Their Instagram showcases meticulously crafted makeup artistry inspired by animals, ranging from intricate snake designs to crab motifs and graceful swan interpretations.

Jackie Aina Asamoah

Jackie Aina Asamoah, a prominent content creator, co-founded the fragrance line Forevr Mood. Her page overflows with makeup and hair ideas, fashionable ensembles, and revelations about her staple products that keep her looking polished.

Ahnesti Monet McMichael

Ahnesti Monet McMichael dedicates her content to comprehensive coverage of skin care, hair maintenance, and makeup artistry. She shares engaging 'get ready with me' videos filled with commentary, details her hair care steps including salon cut specifications, and spotlights emerging products deserving of attention.

Aysha Sow

Aysha Sow, founder of the jewelry brand The Corecet, crafts content centered on self-care practices, incorporating daily movement, ample rest, and delightful beauty rituals. She regularly updates on her progressing skincare regimen, favorite makeup essentials, and her ongoing home decoration adventures.

Salem Mitchell

Salem Mitchell, a model and creator, masterfully harnesses the transformative effect of glossy lips paired with subtle makeup. Beyond beauty, she provides year-round fashion motivation that adapts seamlessly to every season's demands.

Gabrielle Richardson

Gabrielle Richardson describes herself as 'art adjacent' in her bio—she's a model, content creator, and co-founder of NYC's Ward Gallery. Her posts mix fashion and beauty with artistic elements for a multifaceted feed.

Nyma Tang

Los Angeles' Nyma Tang excels in beauty and fashion content, frequently unveiling fresh products, testing innovative hairstyles, and inviting followers to join her on exciting travels around the globe.

Chime Edwards

Chime Edwards specializes in natural hair care as a beauty creator, exploring techniques to enhance curl definition and generously passing on her discoveries. She also champions protective styles for versatility and health.

Victoria Louisa Sanders

Victoria Louisa Sanders, a writer and speaker, inspires with her bio's call to 'walk in purpose.' Her posts cover invigorating workouts, nutritious meal ideas, and effective skincare strategies for holistic wellness.

Deun Ivory

Deun Ivory wears many hats as a wellness influencer, creative director, consultant, photographer, and designer. She pens uplifting poems for her community, complemented by fitness routines and chic fashion shares.

Yasmine Jameelah

Yasmine Jameelah created Transparent Black Girl, a worldwide network empowering Black women to heal, relax, tap into their strength, and prioritize wellness in all forms.

Massy Arias

Massy Arias, a fitness expert and health coach, regularly posts dynamic workout sessions, ignites motivation for fitness beginners, and offers protein-rich recipes to fuel active lifestyles.

Brown Girl Self-Care

Brown Girl Self-Care runs an Instagram account and podcast dedicated to fostering healing, community bonds, and personal development among Black women. It features thoughtful journal prompts, practical self-care advice, and bold encouragement to claim space unapologetically.

Dr. Jessica Clemons

Board-certified psychiatrist Dr. Jessica Clemons offers expert guidance on diverse subjects, including the value of creative pursuits, romanticizing everyday life, and indulging in luxurious self-care practices that nurture the soul.

Britteny Floyd-Mayo

As a psychotherapist, identity and self-trust coach, and hypnotherapist, Britteny Floyd-Mayo delivers straightforward advice on establishing firm boundaries, navigating challenging family dynamics, and overcoming people-pleasing habits.

Lalah Delia

Lalah Delia serves as a spiritual guide and author, focusing her content on elevating personal vibrations, practicing self-accountability, and finding healing amid life's chaos and unpredictability.

Rachel Cargle

Writer Rachel Cargle established The Loveland Foundation, a vital mental health resource supporting Black women and non-binary individuals by elevating BIPOC therapists and promoting emotional well-being.

Alexandra Elle

A New York Times bestselling author, restorative writing coach, and wellness educator, Alexandra Elle confronts tough realities, promotes personal evolution and recovery, and prompts deep introspection through her compelling content.

Jamila Reddy

Jamila Reddy, a writer, speaker, and educator, champions purposeful living and comprehensive well-being. Her insights cover manifestation techniques, spiritual discipline, and transforming grief into a source of empowerment.

Shakayla Felice

Seattle's Shakayla Felice infuses her food content with plant-heavy recipes and heartfelt passion, as noted in her bio. Her account bursts with healthful, mouthwatering dishes that balance nutrition and flavor perfectly.

Nedra Glover Tawwab

Therapist, speaker, and New York Times bestselling author Nedra Glover Tawwab emphasizes boundary-setting in relationships. Her advice navigates scenarios like offering second chances or accepting apologies with clarity and wisdom.

Shana Minei Spence

Brooklyn nutritionist Shana Minei Spence rejects restrictive diet trends, advocating instead for harmonious intake of nutrients alongside joy. She promotes balanced nutrition encompassing carbs, proteins, and fats for sustainable health.

Devi Brown

Devi Brown, a master teacher in well-being, advisor, writer, and healer, shares profound guidance on wise living, the efficacy of herbal remedies for self-reclamation, and trusting one's innate wisdom.

Ericka Hart

Ericka Hart, based between New York and New Jersey, is a writer, podcaster, and sex educator whose content spans intimate sex education, discussions on Black politics, and thoughtful explorations of Black queer parenthood.